Big Tobacco said that drinking one to two glasses of whole milk a day was riskier than second-hand smoke. Big LASIK says that wearing contact lenses is riskier than having LASIK surgery.
Big Tobacco advertised low-tar cigarettes as "the cigarette that takes the FEAR out of smoking." Big LASIK currently advertises blade-free LASIK as the technology that takes the FEAR out of LASIK.
Big Tobacco said that "unhappiness causes cancer." Big LASIK says that patient pre-operative personality factors are to blame for LASIK dissatisfaction.
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